The Transformation of Retail Marketing – Lisa O’ Keefe
Behind the rise of omni-channel marketing is the increasing prevalence of mobile technology and big data. The height of this is a world in which consumers move seamlessly between media platforms and experiential, intuitive environments determining their retail behaviour.
This is a daring new world. It is a world where retailers must be creative in order to attract new customers and keep the old. It is a world where innovative marketing platforms are those that forecast trends instead of fall behind them.