MARKETING EYE: WHAT MADE YOU WANT TO SWITCH FROM A STATE MANAGER POSITION AT MARKETING EYE’S SYDNEY OFFICE TO BECOMING A LICENSEE FOR THE COMPANY IN BRISBANE?
Melissa Sharp: Owning my own marketing business has been a long held dream. As Marketing Manager at the Marketing Eye Sydney office, I not only learned the unique Marketing Eye approach to successful marketing, I also learned that I had what it takes to run a successful marketing agency.
Behind the rise of omni-channel marketing is the increasing prevalence of mobile technology and big data. The height of this is a world in which consumers move seamlessly between media platforms and experiential, intuitive environments determining their retail behaviour.
This is a daring new world. It is a world where retailers must be creative in order to attract new customers and keep the old. It is a world where innovative marketing platforms are those that forecast trends instead of fall behind them.